Berlin-based Buena raises €49 million to digitise property management
Buena, a German PropTech startup developing a property management technology, is announcing today it has raised €49 million in total funding, including a Series A funding round.
The round was led by GV, with participation from investors 20VC, Stride, and Capnamic. The raise follows growing revenues over 500% in 2024 and over 300% in 2023, as it innovates the €13.6 billion property management industry in Germany.
Din Bisevac, CEO of Buena, said: “When we first began acquiring property managers in 2023, people thought we were crazy. Today, AI-powered rollups are recognised as the future of service industries. Instead of getting bogged down with routine tasks like annual accounting and payment processing, AI empowers our property managers to focus on complex problem-solving and meaningful customer interactions. This is made possible by our globally scalable software and business model.
“We’re excited to continue growing across Germany whilst also turning our focus to international markets that demand new tools to enable real estate management.”
Buena is a property management startup enabling customers to create wealth through owning real estate. Launched in 2023, Buena’s AI-enabled platform automates property management – with 60,000+ units under management across Germany and 5,000 landlords on the waitlist.
Their software automates repetitive tasks, such as accounting, significantly enhancing accuracy and efficiency, with recently launched AI features to further assist property managers by handling responsibilities such as annual financial reporting.
Accoding to Buena, property management is incredibly fragmented, with over 30,000 firms in Germany employing an average of just five people each. Meanwhile, the industry is notorious for talent shortage and record-low customer NPS scores, with 96.3% of German property managers still relying on pre-cloud software.
Buena aims to change the industry in two ways:
- By building its own AI property management software.
- By acquiring and digitising existing property management teams across Germany.
Vidu Shanmugarajah, partner at GV, added: “Buena is bringing technology to a space that has historically been offline. By combining a unique AI-led M&A strategy, operational excellence, and a product-first mindset, Buena is completely transforming property management. This is just the start, and we look forward to supporting Buena in changing how people own real estate across Germany and beyond.”
According to the company, Germany is the largest European market for property management, yet homeownership lags behind every OECD country at just 46%.
Since 2023, the company has acquired 20+ property managers. Unlike blue-collar sectors, which will be widely automated through robotics, Buena sees AI as enhancing – not replacing – the roles of workers in service industries such as property management, whilst also making the company significantly more profitable than its traditional competitors.
Analysts project that the AI-enabled rollup model will significantly impact the global €14.4 trillion services market within the next decade, particularly as businesses across various service industries seek efficiency improvements through digitisation and consolidation.
With a core team of just 24 team members, the company expects to significantly increase headcount in 2025 and expand to international markets, such as the US.
The post Berlin-based Buena raises €49 million to digitise property management appeared first on EU-Startups.
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