EU-Startups Podcast | Episode 119: Zoltan Vardy, sales mentor & book author

This week on the EU-Startups Podcast, Zoltan Vardy joins us to share his expertise as a seasoned B2B sales advisor, author, and speaker with more than 30 years of experience in driving revenue growth.

Throughout his career, Zoltan has generated $2 billion in sales and held C-suite roles at major media companies such as NBCUniversal International and ProSiebenSat.1 Media. He’s also the creator of The Launch Code, a practical sales and marketing framework that has helped over 200 startups in 26 countries land high-value deals and scale effectively.

In this episode, he shares insights from his newly published book, also titled The Launch Code, offering a wealth of actionable advice for startup founders looking to streamline their sales approach. He discusses the most common mistakes founders make when it comes to sales and highlights why understanding your ideal customer is the foundation of any successful strategy. The conversation also touches on building a minimum viable sales setup, selling with confidence while avoiding time-wasters, and much more!

Video version of episode 119:

Audio version of episode 119:

Key Takeaways:

• Understanding your ideal customer is crucial for sales success.
• Sales is a learnable skill, not a magical talent.
• Focus on solving problems rather than pushing products.
• Sales decks should prioritise the customer’s problem.
• Avoid pitching to unqualified leads to save time.

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