EU-Startups Podcast | Episode 127: Antonio Escárzaga & David Cendón from EU-Startups

Jul 22, 2025 - 12:01
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EU-Startups Podcast | Episode 127: Antonio Escárzaga & David Cendón from EU-Startups

In this special edition of the EU-Startups Podcast, the editorial team behind EU-Startups, Antonio Escárzaga – Head of Content & David Cendón García – News Editor, explore the evolving world of startup media.

From the rise of AI-generated content and the enduring value of traditional journalism to what really makes a startup story stand out in today’s crowded feed, this episode offers a backstage pass to how media works and how it is rapidly changing. Whether you’re a founder, marketer, or simply startup-curious, you’ll find valuable insights into what matters most in startup storytelling.

Video version of episode 127:

Audio version of episode 127:

Key Takeaways:

  • AI is transforming how content is created and optimised for search engines.
  • Traditional media remains crucial for curating and contextualising the news.
  • Startups should tie their stories to current events to increase relevance.
  • Overhyped pitches can backfire. Authenticity resonates more.
  • Knowing your audience and understanding what content engages them is essential.

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