London’s Connectd has just raised €6.3 million to double down on an increasingly fractional workforce

Connectd, a British platform connecting startups and scaleups with experienced fractional executives and strategic advisors, announced it has raised €6.3 million, as it capitalises on 80% growth this year and surpasses €9.9 million ARR.

The funding was raised by Anker Capital and Stena & Swerve, alongside existing investors Steven Mail (Mail Venture Partners) and Alan Morgan (MMC Ventures). This capital injection coincides with Connectd’s rebranding, which sharpens its focus on placing fractional talent within companies across the US and UK.

“Imagine Warren Buffett coming into your office one day a week to tell you where you’re going wrong. Or Jony Ive giving you an hour’s feedback on your latest product rollout,” comments Roei Samuel, CEO and Founder of Connectd. “With fractional engagements, companies can access some of the best minds on the planet without the associated costs. You can get incisive specialist input, be it a suggested strategic pivot or finding a problem in your financial modelling, that unlocks transformative value for your business. Fractional simply is the future model for work.”

Since its founding in 2019, Connectd has facilitated over 25,000 connections (including investments, board appointments, and fractional hires) between startups and fractional executives. The UK- and US-based platform has raised €13.6 million to date and currently serves a community of over 3,000 fractional professionals and over 3,000 startups.

Connectd’s AI technology analyses a startup or scale-up’s financial data to intelligently match them with fractional executives and strategic advisors based on their specific business needs and growth stage. The platform can reportedly identify exactly when and where businesses need particular executive profiles – whether it’s a fractional CMO for a product launch or to capitalise on user growth, or a fractional CFO to lead a funding round or decrease a business’s burn rate – before then matching the business to specific professionals with those skillsets.

Fractional executives tend to be senior professionals with deep expertise who can advise multiple organisations simultaneously, in turn building a portfolio of different roles. According to a report by Flywheel Associates (Forbes), 71% of top senior talent intend to build this kind of portfolio career in the coming years.

Connectd says fractional working can be highly lucrative for experienced professionals with high-value skillsets in areas such as financial planning, tax advisory, marketing and strategy. ZipRecruiter data (Forbes) shows that the average US fractional worker makes over €85k. Additionally, holding multiple fractional roles (such as part-time CMO, fractional Product Designer, or interim Strategy Officer) grants senior professionals a greater level of variety in their work, particularly when transitioning from a corporate background into self-employment.

For startups and scale-ups, working with fractional staff allows leaders to access elite perspectives and guidance without the associated cost and long-term commitment of a senior hire. This is especially relevant to nascent businesses that don’t need certain full-time C-suite roles but require expertise at specific, business-critical moments in the early stages of their growth. BCG and Harvard Business School found that 40% of corporate executives expected a higher proportion of their workforce to be freelance in the future.

Jonas Anker, Founding Partner at Anker Capital, adds, “We back paradigm-shifting startups, and Connectd does just that. Roei Samuel’s UK platform has evolved beyond smart investor matching to offer on-demand fractional talent – plug-in specialists who give founders instant execution power alongside capital and advice. By leading this round we’re reaffirming our confidence in Roei and Connectd, and fuelling a fairer, faster blueprint for building early-stage companies.”

Connectd is also training future generations of fractional workers through its Innovation Academy, which provides advisors on the platform with s toolkit for building a career. This includes tailored guidance on topics ranging from how to build a personal brand, governance, due diligence and how to monetise your services fractionally.

This rebrand, in which Connectd’s brand identity focused more specifically on fractional work and away from investor matching, launched this month

The post London’s Connectd has just raised €6.3 million to double down on an increasingly fractional workforce appeared first on EU-Startups.