Swiss startup Boost inc secures €16 million to accelerate international growth in unattended retail

Zurich-based Boost inc, a leading provider of unattended retail technology, has raised €16 million in a Series B funding round to fuel its international expansion and product innovation.

Direttissima Growth Partners led the round, joined by Capmont Technology, existing investor Kineo Finance via its growth equity fund Kineo Capital, and other investment partners, combining financial backing with strategic guidance and international expertise.

For Boost inc’s Founder and CEO, Pascal Uffer, this milestone is more than just funding: “Our rapid growth leading up to this moment shows the timing is right. The market is ready, our technology is proven, and we’re ready to accelerate our international expansion together with our partners.”

Founded in 2020, Boost inc is a 150-person team based across London, Zurich and offices in four other countries, on a mission to digitise the vending industry and unlock the full potential of unattended retail.

Boost inc combines connected hardware like smart coolers, vending systems, and self-checkout kiosks with its flagship cloud platform, Vendlive. Together, these solutions give operators, OEMs, and brands control over their networks, helping them boost sales and streamline operations.

With its connected hardware and cloud-based Vendlive software, Boost inc aims to help businesses improve efficiency, grow sustainably, and focus on their customer.

Boost inc’s Founder and CFO, Johannes Lermann, added: “Moving from angel-backed funding to institutional investment is a significant step. With these long-term partners at our side, we’re ready to strengthen our board and keep raising the bar for what’s possible in unattended retail.”

The investment will support Boost inc’s next phase of growth, including entering new international markets, expanding the product portfolio, and deepening its technology capabilities.

Philipp Bolliger, Partner at Direttissima Growth Partners, highlights: “Boost inc has demonstrated exceptional execution from day one. The team understands how to scale physical and digital infrastructure, and we’re proud to support them on their journey.”

At the heart of Boost inc’s business is its mission to build the operating system for unattended retail and to serve customers where traditional retail and catering models increasingly fail.

According to their website, Boost inc software is the only solution on the market that combines data & revenue insights with point-of-sale-management.

Torsten Kreindl, Managing and Founding Partner at Capmont Technology, adds: “Europe’s vending industry is fragmented and largely dependent on legacy technology, making it ripe for disruption. Boost’s seamlessly integrated hardware-software stack, allows the exceptional team to take vending to the next level.”

Among its roster of clients are recognisable brands such as Coca-Cola, Hilton, and Siemens.

Christine Müller, Partner at Kineo Finance, said: “As one of the first institutional backers of Boost through our venture leasing facility, we’re proud to deepen our support as they scale their leadership in unattended retail technology.”

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